Trombly Ltd. was born out of Maria Trombly's writing history. She has a very definite editorial style: very matter-of-fact, straightforward, readable. She learned to write at the Chicago Tribune and the wire services -- then learned to write again at Computerworld, covering finance and technology.
Trombly Ltd. also reflects her educational background. She spent her college years working as a computer programmer, and majored in mathematics. As a result, she is extremely methodical about how she collects and organizes research and develop stories, and has been using databases to store transcripts and research notes for her articles for over a decade.
Trombly Ltd. reflects both these approaches. We produce a very standard, organized, well-sourced and researched business article. It's not fancy, but it's solid and dependable.
And we still have the databases -- our clients can pull up full interview transcripts for every story we do, and look up our research notes. We also have in-house copyeditors that use the database for factchecking stories. And, since our writers, copyeditors and clients are located around the globe, the database is now online.
Most of our writers are new to journalism. Instead, they bring expertise in particular fields, such as law, economics, finance, or the life sciences. We teach US-style business journalism practices without having to worry about ingrained bad habits.
Most importantly, we know how to work in emerging economies. We regularly write about China, Russia, the Middle East, India, and Latin America. We're good with government bureaucracies, and we know how to find sources and how to get people to speak on the record.
This is the best time in history to be covering business in the emerging markets, and we're thrilled to be doing it.